SUMMARY

I am a business marketing specialist who operates at the intersection of high-tech solutions and high-touch engagement with customers, students, and end-users. Working with audiences of all ages, I am proficient at training and breaking down complex concepts and processes into easily understandable terms. Over the last 19 years, I have track record of helping small businesses plan and execute strategies to reverse declining sales, identify and acquire more clients, improve process efficiencies, and boost profits.

AREAS OF EXPERTISE

Digital/Social Media Marketing | SEO/SEM | Graphic/Website Design | Email/Product Marketing | Branding Application Programming | E-commerce | MS Excel | Search Analytics | Google AdWords Certified Pay Per Click | Commercial Photography | Point-of-Sale Systems | Event Planning Business Operations | Coding

SKILL SETS

Marketing

Able to implement and analyze Google Analytics to track conversion goals, website traffic, and marketing channels.

Web Design

Have created several websites by writing code or CMS software like Wordpress. Able to customize graphics and code.

Coding

Strong abilities with web code HTML and CSS. Able to read and edit PHP, MySQL, and JavaScript.

Graphic Design

Experience including logos, web graphics, print ads, and large scale graphics (vehicle wraps, billboards, etc.)

WORK EXPERIENCE

  • Brand Athletics Golf
    Director of Sales and Marketing (Contractor)
    2014 - Now

    Hired to help reverse declining sales, boost profits and improve processes.


    Key Achievements
    • 22% sales increase in the first 12 months resulting in an ongoing posting of positive gross sales and net profit numbers realized by taking a fresh look at all aspects of sales, products and pricing.
    • Improved operational systems and customer satisfaction by implementing a rebranding strategy that included a new logo, a revamped website and a renewed focus on stellar customer interactions.

  • No Limits Interactive
    SEO Specialist (Contractor)
    2014 - Now

    Recruited to design and process monthly SEO reports for web design clients.


    Key Achievements
    • Led the development of a comprehensive web visibility report deck that included insightful data on keyword rankings, backlink metrics and web analytics.
    • Generated new accounts and retained current clients by pitching solutions in dynamic presentations.

  • Roger Dunn Golf Shops
    Digital Marketing Specialist (Contractor)
    2007- Now

    Hired to help reverse declining sales, boost profits and improve processes.


    Drove long-term digital marketing activities such as website / print design, event promotion and website management and email blasts.

EDUCATION

  • California State University
    Bachelor's Degree
    Fresno, CA

    Graduated with honors.

  • Continuing Education
    Lynda Online Courses

    Self study video courses in various areas including marketing, coding, design, and general business.

    CodeSchool

    Interactive coding courses covering most front-end and back-end web languages.

    Vendor Based Training

    Software specific training offered by Adobe, Google, and Microsoft. I have high level abilities with Excel, Illustrator, Photoshop, Adwords, and Google Analytics.

Jennifer Beam

Ed is a go-getter. I've known him for a few years and have seen him set goals, work hard, and achieve what he set out to do. Coming from similar backgrounds and seeing first hand Ed's drive I would gladly accept an opportunity to collaborate with him on a professional level.

Jennifer J. Beam, MBA
Donald Gruber

Ed is a strategic professional who is well organized and is a very effective communicator. These skills, along with his analytical talents, helped execute initiatives with Sleep Fit (Mattress Land). I always appreciated his strait forward approach to solving challenges and look forward to working with Ed in the future.

Donald Gruber

I met Ed when he offered to volunteer for a few hours to help us set up for a weekend-long high tech event for students. A few hours of volunteering turned into an entire weekend and then many more follow-up events. This exemplifies the essence of Ed; he has been generous with his time helping students, most especially by peaking their interest in STEM.

Lori Aberle Gentile

Ed has always impressed me with his diverse array of skills and proficiency when having to task each one. I have also been impressed by Ed as a detailed and intelligent business man with superb communication skills. I have always enjoyed working with Ed on any project.

Larry Shinkle